“Pearson Marketing Management – 16th Edition” is a comprehensive and authoritative textbook for students, academicians, and professionals seeking an in-depth understanding of modern marketing management. This edition integrates theoretical concepts with practical applications, ensuring that readers not only understand marketing principles but also know how to implement them effectively in real-world business scenarios.

⭐ Key Features:

✔ 1. Comprehensive Coverage of Marketing Concepts

The book covers all essential topics including market research, consumer behavior, product and brand management, pricing strategies, distribution channels, promotion strategies, and digital marketing trends. Each topic is explained in a structured manner for easy comprehension.

✔ 2. Updated & Modern Content

This 16th edition includes the latest developments in digital marketing, social media strategies, influencer marketing, sustainability, and ethical marketing practices. It reflects contemporary business challenges and provides solutions grounded in marketing theory.

✔ 3. Real-World Case Studies & Examples

Incorporates a variety of case studies from global and Indian companies, illustrating the application of marketing strategies, problem-solving techniques, and strategic decision-making in real business environments.

✔ 4. Practical Exercises & Questions

Each chapter provides review questions, exercises, and practice problems that help students test their understanding, develop analytical skills, and prepare effectively for exams or professional certifications.

✔ 5. Analytical & Strategic Insights

The book emphasizes strategic thinking, critical analysis, and decision-making skills, preparing readers for managerial roles and leadership positions in marketing and business management.

✔ 6. Ideal for Students & Professionals

Designed for MBA and BBA students, marketing professionals, and business enthusiasts, this book serves as a complete resource for academic study, professional development, and practical application of marketing principles.

✔ 7. Structured Learning Approach

Each chapter is organized with clear learning objectives, summaries, key points, and illustrations, making it easy for readers to grasp complex concepts and retain knowledge effectively.

“Pearson Marketing Management – 16th Edition” bridges the gap between marketing theory and practice. It equips readers with the tools to analyze markets, develop effective marketing strategies, and implement campaigns successfully, making it an indispensable resource for mastering marketing management in today’s dynamic business environment.